Toronto, Canada

Abraham Covo

Marketing and communications, with a focus on how brands grow. Currently at Vale Base Metals, and founder of TAIVEN Studio — my own boutique creative agency.

Portrait of Abraham Covo

About

Currently at Vale Base Metals — Marketing & Communications

I am building a career at the intersection of business and marketing, with a strong interest in technology, sales, and finance. What connects them, for me, is understanding why people buy and how companies grow.

Right now I work in corporate communications at Vale Base Metals, where I produce a daily media intelligence briefing for leadership and build dashboards that turn communications data into decisions. I also founded and run TAIVEN Studio, my own boutique creative agency, where I handle branding, content, and social media for small business clients — finding the clients myself and owning the work from scoping through to delivery.

Brand & Marketing Strategy

Positioning, messaging, and campaigns built around business goals.

Content & Social

Concept through publishing, across platforms.

Web & Digital

Websites, landing pages, and email.

Business Development

Client relationships, accounts, and growth.

My Own Business · Founded 2025
TAIVEN
a boutique creative & marketing agency
Founded & run by Abraham Covo

A boutique agency I founded and run, providing branding, content creation, and social media management for small business clients.

Services

Branding & Identity
Website Development
Content Creation
Social Media Marketing
Advertising
Growth Strategy
Visit the studio site

Full resume

Experience, education, and certifications in one page.

Experience

June 2026 — Present

Marketing & Communications Co-op

Vale Base Metals

Build a daily media intelligence briefing for leadership using AI-assisted research workflows, develop dashboards that turn communications performance data into planning insights, and manage the internal channels and workspaces behind cross-functional knowledge sharing.

+24% LinkedIn impressions · +28% profile visitors
2025 — Present

Founder

TAIVEN Studio · taivenstudio.com

Founded and operate a boutique creative agency providing branding, content creation, and social media management for small business clients. Source and close clients directly, managing each relationship end to end — scoping, delivery, and performance reporting — and produce the brand identities, photography, and short-form content behind the work.

My own business
2023

Social Media & Marketing Intern

Viral Brands

Supported email marketing, SEO, and social media campaigns across multiple consumer brands, and produced product photography and visual content for marketing campaigns and digital channels.

Education
Wilfrid Laurier University
Bachelor of Arts, Communications
Waterloo, Ontario · Sept 2023 — Present
Humber College, Longo Faculty of Business
Diploma in Business Management
Toronto, Ontario · Sept 2021 — Apr 2023
Certifications Languages
English & Spanish — fluent in both

Leadership & Volunteer Experience

2025

Corporate Relations Executive

Communications Student Association

Coordinated communications and career-focused events with the executive team and campus organizations, and supported outreach to attract guest speakers and employers.

2024

Director of Marketing

Laurier Marketing Association

Produced platform-native content and short-form video for association initiatives, contributing to a 20% increase in social engagement.

Selected work

Campaign and brand work from Vale Base Metals and Viral Brands.

Vale Base Metals

An interactive explainer on critical minerals and the energy transition — built as a self-contained deliverable.

Open full screen

Viral Brands

A six-direction creative index — one studio voice expressed across six distinct campaign territories: luxury, AI, experimental, social, prestige, and data.

Brand Lab

Original brand concepts I developed end to end — positioning, identity, and content.

Meta Ads

Planning and running Facebook and Instagram campaigns end to end.

Through TAIVEN Studio, I plan and run Meta campaigns for brand awareness, engagement, and lead generation.

  • Campaign setup — building prospecting, retargeting, and creative-testing campaigns in Meta Ads Manager.
  • Audience targeting — defining cold, warm, and website-visitor audiences.
  • Budget management — allocating spend across campaigns and placements.
  • Performance monitoring — tracking CTR, CPC, ROAS, and cost per purchase.
  • Optimization — adjusting creative, audiences, and budgets to improve results.
Ad Performance Overview
Meta Ads performance dashboard showing spend, impressions, and campaign breakdowns

Core skills

  • Brand Strategy
  • Social Media Marketing
  • Content Creation
  • Email Marketing
  • Web Development
  • Analytics & Reporting

Get in touch

Open to internships, new grad roles, and conversations about marketing, business, and finance. Email or LinkedIn is the fastest way to reach me.