Abraham Covo

Abraham Covo

Marketing and Communications Co-op at Vale Base Metals · Founder of TAIVEN Studio

I work in marketing and communications at Vale Base Metals, where I build the monthly analytics report on the company's LinkedIn page and website and write LinkedIn content for senior executives.

I also founded TAIVEN Studio, a marketing studio for ecommerce brands, and signed six clients through my own outreach, running each one from the first sales call to the Meta campaigns and creative. I'm most interested in work where marketing, partnerships and growth meet.

Based in
Toronto, Ontario
Current role
Marketing and Communications Co-op, Vale Base Metals
Business
Founder, TAIVEN Studio
Languages
English and Spanish
Experience

Where I've worked

Marketing and Communications Co-op

Vale Base Metals May 2026 to Dec 2026 · Toronto, hybrid Co-op, 8 months

Vale Base Metals is the nickel, copper and cobalt business of Vale, headquartered in Toronto. I work on the communications team and support the executive officers.

  • Created LinkedIn posts and visuals: impressions up 87.6% and page views up 28.9% since May, while posting 42.2% less than competitors.
  • Benchmark LinkedIn against Teck, Anglo American, BHP and Rio Tinto.
  • Own the monthly LinkedIn and website report for management.
  • Write executive LinkedIn content and the daily media briefing.

Founder

TAIVEN Studio Jan 2026 to present · Toronto Own business

A small marketing studio for ecommerce brands and local businesses, offering ad creative, Meta ads and social media. taivenstudio.com

  • Found and signed six clients through my own outreach and network, with no agency or referral pipeline behind me.
  • Run every project end to end: discovery call, proposal and pricing, delivery, and a plain-language report at the end.
  • Plan and manage Meta ad campaigns and produce the ad creative and social content that runs in them.
  • Built the studio's brand and website myself.
  • On pause during my co-op at Vale Base Metals.

Digital Marketing Intern

Viral Brands Media 2023 Internship

A digital marketing agency working with consumer brands.

  • Supported email marketing, SEO and social media campaigns for several consumer brands.
  • Shot product photography and produced visual content for campaigns and client channels.
Projects

Case studies

Analytics, growth strategy, paid social and creative. Each one starts with a business problem.

Silk & Snow · Growth strategy

$570 in free gifts. Not one word in their ads.

I audited a Toronto mattress brand's live Meta ads against Endy and Douglas, found the offer they weren't using, and built a 90 day plan and five ads to fix it.

Day test plan
90
Ad concepts
5
Ad formats
3
Read case studyIndependent project · 2026
TAIVEN Studio · Paid social

Likes don't pay the bills

An ecommerce client was boosting posts and judging them on likes. I rebuilt their Meta account so every dollar has a job and a number to answer to.

  • Boosted posts4 campaigns by funnel stage
  • Judged on likesJudged on cost per purchase
Read case studyClient work · 2026
TAIVEN Studio · Creative direction

One line. One action. Three brands.

Sample feed ads for a fitness, a drinks and a home brand, each with its own look, built to stop the scroll and send a click with intent.

  • Fitness
  • Drinks
  • Home goods
Read case studyStudio work · 2026
Certifications

Certifications

DMI and AMA

Certified Digital Marketing Professional

Digital Marketing Institute, co-certified with the American Marketing Association. Covers strategy, search, social, email, content and analytics.

View certificate
DMI

Digital Marketing Associate

Digital Marketing Institute certification in the fundamentals of digital marketing.

View certificate
HubSpot Academy

Email Marketing

Email strategy, list segmentation, design and performance measurement.

View certificate
Skills

What I work with

Analytics

  • Google Analytics 4
  • LinkedIn Analytics
  • Performance reporting

Paid social

  • Meta Ads Manager
  • Audience targeting
  • Creative testing

Content

  • Executive LinkedIn content
  • Ad copy and creative
  • Canva

Sales and partnerships

  • Outreach and prospecting
  • Proposals and pricing
  • Client relationships
Contact

Get in touch

Email is the best way to reach me. I usually reply within a day.

Emailacovo@outlook.com
LinkedInlinkedin.com/in/abraham-covo
LocationToronto, Ontario