Brands built with strategy, story & systems.
I'm Abraham Covo — founder of TAIVEN Studio, a digital marketing agency, and a marketing & communications professional. I build brands end-to-end: strategy, identity, websites, content, and the automation that keeps them growing.
Now taking on select clients at taivenstudio.com →
Founder's mindset. Marketer's craft.
I work where entrepreneurship, digital marketing, and applied AI meet. In 2025 I founded TAIVEN Studio, a boutique digital marketing agency built on a simple belief: brands grow on repeatable creative systems and sharp positioning — not one-off posts.
At Vale Base Metals, I create LinkedIn content and executive stakeholder communications — briefing notes, FAQs, and presentations — for organizational-change initiatives across global mining operations, coordinating with IT, Finance, Operations, and Security teams to keep messaging aligned. Before that, at Viral Brands, I designed branded social content that lifted engagement 15% and supported subscriber growth through HubSpot.
Running an agency while studying Communications at Wilfrid Laurier has taught me the full stack of building a business: winning clients, designing brand systems, shipping websites, running paid campaigns, and turning performance data into decisions. I treat AI as a creative multiplier, not a shortcut — the strategy, taste, and storytelling stay human.
Brand & Growth Strategy
Positioning, brand storytelling, and marketing plans tied to long-term business goals.
Content & Social
End-to-end content creation and platform-native social — from concept to publishing.
Web & Digital
Website builds, landing pages, and email — the owned channels that convert attention.
Advertising
Meta campaigns across awareness, engagement, and lead generation — planned and optimized hands-on.
Automation & AI
AI-assisted content pipelines and workflow automation that compress concept-to-publish time.
Leadership & Client Management
Direct account ownership, cross-functional coordination, and clear stakeholder communication.
TAIVEN Studio partners with a deliberately small, selective client roster — trading volume for premium, high-touch service, fast turnaround, and measurable brand growth. Every engagement is built end-to-end: strategy first, then identity, content, and the systems that sustain them.
ART DIRECTION
PACKAGING
IDENTITY
GUEST COLLATERAL
DERA
Full Studio Presentation
The complete interactive TAIVEN Studio showcase — designed and built as a standalone deliverable.
What the studio does
Full-stack brand growth, delivered by one accountable team — strategy through execution.
"A deliberately small roster means every client gets the founder — direct communication, fast answers, and work we're proud to sign."
The full background.
Experience, education, certifications, and the toolkit — in one page. View it in your browser or download a copy.
Where the work happens.
Corporate communications at a global miner, a founder-run agency, and marketing leadership on campus — each one sharpens the others.
Marketing & Communications Co-op
Vale Base MetalsLinkedIn content and executive stakeholder communications — briefing notes, FAQs, and presentations — for organizational-change initiatives across global mining operations, coordinating with IT, Finance, Operations, and Security.
Founder
TAIVEN Studio · taivenstudio.comFounded and run a boutique digital marketing agency with a deliberately selective client roster. Personalized brand and social strategies, end-to-end content creation, identity systems, and direct account management built for long-term retention.
Flagship venture ↑ see the showcase aboveCorporate Relations Executive
Communications Student AssociationCoordinated communications and career-focused events with the executive team and campus organizations; supported outreach to attract guest speakers and employers.
Director of Marketing
Laurier Marketing AssociationProduced platform-native content and short-form video for association initiatives, contributing to a 20% increase in social engagement.
+20% social engagementSocial Media & Marketing Intern
Viral BrandsDesigned branded social content in Canva, managed scheduling across three platforms via Hootsuite, and supported email campaigns and subscriber growth through HubSpot CRM.
+15% engagement across platformsWilfrid Laurier University
Humber College, Longo Faculty of Business
Campaigns & creative direction.
A focused look at recent marketing and brand work — from corporate communications at a global mining leader to a full multi-direction creative system.
Vale Base Metals
Interactive Campaign Carousel
The full standalone HTML deliverable — an interactive build of the Vale Base Metals campaign carousel.
Viral Brands
Where the studio prototypes brand worlds.
The Brand Lab is TAIVEN Studio's proving ground: three original brand concepts developed end-to-end, with AI-built visual worlds and a UGC content pipeline (Midjourney, Gemini Veo, Higgsfield, Claude) optimized for Instagram, TikTok, and YouTube Shorts.
Páramo
Specialty Coffee"The ritual of slow, intentional brewing."A specialty coffee brand rooted in high-altitude Latin American origins, built around the ritual of slow, intentional brewing.
Forma
Premium Activewear"Movement as a discipline, aesthetics as a standard."A premium activewear brand designed for those who treat movement as a discipline and aesthetics as a standard.
Sève
Botanical Skincare"Slow ritual and living ingredients."A botanical skincare brand offering a small, intentional collection of plant-derived formulas centered around slow ritual and living ingredients.
Meta Ads
Practical experience planning and running Facebook & Instagram advertising campaigns end-to-end.
The full toolkit.
Marketing & Communications Strategy · Social Media Strategy · Email Marketing · Meta Advertising · Analytics & Reporting
Brand Storytelling · Visual Identity Systems · Brand Guides · Art Direction · Editorial & Content Design
Website Development · Landing Pages · AI-Assisted Content Creation · Marketing Automation · Short-Form Video
Business Development · Client & Account Management · Project Management · Stakeholder Communications · Cross-Functional Coordination
Let's build something worth scrolling for.
Open to marketing & communications roles, creative collaborations — and new clients at TAIVEN Studio. The fastest way to reach me is email or LinkedIn.